[docs] Introduce video introduction (#18014)

Compared to the existing text, a visual introduction may be more
approachable for some potential contributors. The documentation
currently recommends a recording of a lecture, but that video is too
long and technical to reach those whose commitment to the project is
uncertain.

Introduce a new video designed for first-time contributors. Include a
transcript so that visitors who are not able to experience the video may
still benefit from its content. Relocate the link to the lecture to the
appendix.
diff --git a/docs/assets/web-platform.png b/docs/assets/web-platform.png
new file mode 100644
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+++ b/docs/assets/web-platform.png
Binary files differ
diff --git a/docs/index.md b/docs/index.md
index b24abae..ebf3965 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -11,6 +11,7 @@
 without needing extra layers of abstraction to paper over the gaps left by
 specification editors and implementors.
 
+
 The most important sources of information and activity are:
 
 - [github.com/web-platform-tests/wpt](https://github.com/web-platform-tests/wpt):
@@ -35,11 +36,18 @@
 **If you'd like clarification about anything**, don't hesitate to ask in the
 chat room or on the mailing list.
 
-## Watch a Talk
+## Video Introduction ([transcript](intro-video-transcript))
 
-If you prefer watching a video, here is a talk introducing web-platform-tests:
+<iframe
+  width="560"
+  height="315"
+  src="https://www.youtube.com/embed/zuK1uyXPZS0"
+  frameborder="0"
+  allow="autoplay; encrypted-media"
+  allowfullscreen></iframe>
 
-<iframe width="560" height="315" src="https://www.youtube.com/embed/XnfE3MfH5hQ" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>
+See also [this lecture from Web Engines Hackfest 2018 (30
+minutes)](https://www.youtube.com/watch?v=XnfE3MfH5hQ)
 
 ## GitHub
 
@@ -64,6 +72,7 @@
    :maxdepth: 2
 
    test-suite-design
+   intro-video-transcript
    running-tests/index
    writing-tests/index
    reviewing-tests/index
diff --git a/docs/intro-video-transcript.md b/docs/intro-video-transcript.md
new file mode 100644
index 0000000..b43ebf7
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+++ b/docs/intro-video-transcript.md
@@ -0,0 +1,232 @@
+# "Introduction to WPT" video transcript
+
+<iframe
+  width="560"
+  height="315"
+  src="https://www.youtube.com/embed/zuK1uyXPZS0"
+  frameborder="0"
+  allow="autoplay; encrypted-media"
+  allowfullscreen></iframe>
+
+**Still image of the WPT logo. The song ["My
+Luck"](http://brokeforfree.bandcamp.com/track/my-luck) by [Broke for
+Free](http://brokeforfree.com/) (licensed under [Creative Commons Attribution
+3.0](https://creativecommons.org/licenses/by/3.0/))
+plays in the background.**
+
+> Hello, and welcome to the Web Platform Tests!
+>
+> The goal of this project is to ensure that all web browsers present websites
+> in exactly the way the authors intended.
+>
+> But what is the web platform, exactly? You can think of it as having three
+> main parts.
+
+**A top-down shot of a blank sheet of graph paper**
+
+> First, there are the web browsers.
+
+A hand places a paper cutout depicting a browser window in the lower-right
+corner of the sheet.
+
+> Applications like Firefox, Chrome, and Safari allow people to interact with
+> pages and with each other.
+>
+> Second, there are the web standards.
+
+A hand places a paper cutout depicting a scroll of parchment paper in the
+lower-left corner of the sheet.
+
+> These documents define how the browsers are supposed to behave.
+
+**A screen recording of a web browser**
+
+`https://platform.html5.org` is entered into the location bar, and the browser
+loads the page.
+
+> That includes everything from how text is rendered to how augmented reality
+> apps are built. Specifying it all takes a lot of work!
+
+The browser clicks through to the Fetch standard and begins scrolling.
+
+> And as you might expect, the standards can get really complicated.
+
+**Return to the graph paper**
+
+A hand draws an arrow from the cutout of the scroll to the cutout of the
+browser window.
+
+> The people who build the browsers use the specifications as a blue print for
+> their work. A shared set of generic instructions like these make it possible
+> for people to choose between different browsers, but only if the browsers get
+> it right.
+
+A hand places a cutout representing a stack of papers on the top-center of the
+sheet and draws an arrow from that cutout to the cutout of the browser window.
+
+> To verify their work, the browser maintainers rely on the third part of the
+> web platform: conformance tests.
+
+A hand draws an arrow from the cutout of the scroll to the cutout of the tests.
+
+> We author tests to describe the same behavior as the standards, just
+> formatted in a way that a computer can understand.
+
+A hand draws an arrow from the cutout of the browser window to the cutout of
+the scroll.
+
+> In the process, the maintainers sometimes uncover problems in the design of
+> the specifications, and they recommend changes to fix them.
+
+A hand draws an arrow from the cutout of the tests to the cutout of the scroll.
+
+> Test authors also find and fix these so-called "spec bugs."
+
+A hand draws an arrow from the cutout of the browser window to the cutout of
+the tests.
+
+> ...and as they implement the standards, the maintainers of each browser
+> frequently write new tests that can be shared with the others.
+>
+> This is how thousands of people coordinate to build the cohesive programming
+> platform that we call the world wide web. The web-platform-tests project is
+> one of the test suites that make this possible.
+>
+> That's pretty abstract, though! Let's take a quick look at the tests
+> themselves.
+
+**A screen recording of a web browser**
+
+`http://wpt.live` is entered into the location bar, and the browser loads the
+page.
+
+> The latest version of the tests is publicly hosted in executable form on the
+> web at wpt.live.
+
+The browser begins scrolling through the enormous list of directories.
+
+> There, were can navigate among all the tests for all the different web
+> technologies.
+>
+> Let's take a look at a typical test.
+
+The browser stops scrolling, and a mouse cursor clicks on `fetch`, then `api`,
+then `headers`, and finally `headers-basic.html`.
+
+> This test is written with the web-platform-tests's testing framework,
+> testharness.js. The test completes almost instantly, and testharness.js
+> reports that this browser passes all but one subtest. To understand the
+> failure, we can read the source code.
+
+The mouse opens a context menu, selects "View Source", and scrolls to the
+source of the failing test.
+
+> It looks like the failing subtest is for what happens when a `Headers`
+> instance has a custom JavaScript iterator method. That's a strange edge case,
+> but it's important for browsers to agree on every detail!
+
+The mouse clicks on the browser's "Back" button and then navigates through the
+directory structure to the test at
+`css/css-transforms/transform-transformed-tr-contains-fixed-position.html`. It
+displays text rendered at an angle.
+
+> Many tests don't use testharness.js at all. Let's take a look at a couple
+> other test types.
+>
+> When it comes to the visual appearance of a page, it can be hard to verify
+> the intended behavior using JavaScript alone. For these situations, the
+> web-platform-tests uses what's known as a reftest.
+>
+> Short for "reference test", this type of test uses at least two different web
+> pages.
+>
+> The first page demonstrates the feature under test.
+
+The mouse opens a context menu, selects "View Source", and clicks on the `href`
+value for the matching reference. It looks identical to the previous page.
+
+> Inside of it, we'll find a link to a second page. This second page is the
+> reference page. It's designed to use a different approach to produce the same
+> output.
+
+The mouse clicks back and forth between the browser tabs displaying the test
+page and the reference page.
+
+> When tests like these are run automatically, a computer verifies that
+> screenshots of the two pages are identical.
+
+The mouse clicks on the browser's "Back" button and then navigates through the
+directory structure to the test at
+`css/css-animations/animation-fill-mode-002-manual.html`. The page includes the
+text, "Test passes if there is a filled color square with 'Filler Text', whose
+color gradually changes in the order: YELLOW to GREEN." It also includes the
+described animated square.
+
+> Even with testharness.js and reftests, there are many web platform features
+> that a computer can't automatically verify. In cases like these, we fall back
+> to using manual tests.
+>
+> Manual tests can only be verified by a living, breathing human. They describe
+> their expectations in plain English so that a human operator can easily
+> determine whether the browser is behaving correctly.
+
+`https://web-platform-tests.org` is entered into the location bar, and the
+browser loads the page.
+
+> You can read more about all the test types in the project documentation at
+> [web-platform-tests.org](https://web-platform-tests.org).
+
+`https://wpt.fyi` is entered into the location bar, and the browser loads the
+page.
+
+> [wpt.fyi](https://wpt.fyi) is a great way to see how today's browsers are
+> performing on the web-platform-tests.
+
+The browser scrolls to `fetch`, and a mouse cursor clicks on `fetch`, then
+`api`, then `headers`, and finally `headers-basic.html`.
+
+> Here, you'll find all the same tests, just presented with the results from
+> various browsers.
+
+`https://web-platform-tests.live/LICENSE.md` is entered into the location bar,
+and the browser loads the page.
+
+> The web-platform-tests project is free and open source software. From bug
+> reports to documentation improvements and brand new tests, we welcome all
+> sorts of contributions from everyone.
+
+`https://github.com/web-platform-tests/wpt` is entered into the location bar,
+and the browser loads the page.
+
+> To get involved, you can visit the project management website hosted on
+> GitHub.com.
+
+The browser navigates to the project's "issues" list and filters the list for
+just the ones labeled as "good first issue."
+
+> Some issues are more difficult than others, but many are perfect for people who
+> are just getting started with the project. When we come across an issue like
+> that, we label it as a "good first issue."
+
+`https://lists.w3.org/Archives/Public/public-test-infra` is entered into the
+location bar, and the browser loads the page.
+
+> You can also join the mailing list to receive e-mail with announcements and
+> discussion about the project.
+
+`http://irc.w3.org/` is entered into the location bar, and the browser loads
+the page. `web4all` is entered as the Nickname, and `#testing` is entered as
+the channel name. A mouse clicks on the "Connect" button.
+
+> For more immediate communication, you can join the "testing" channel on the
+> IRC server run by the W3C.
+
+**Return to the graph paper**
+
+A hand places a paper cutout depicting a human silhouette on the sheet. It then
+draws arrows from the new cutout to each of the three previously-introduced
+cutouts.
+
+![](assets/web-platform.png "The diagram drawn in the video")
+
+> We're looking forward to working with you!